ColorStack

Introduction

ColorStack is a non-profit organization focused on diversity and inclusion in tech. They work to create a more equitable and inclusive tech industry through their initiatives and programs.

Facing the problem

ColorStack needed a website that would effectively communicate their mission, showcase their work, and attract new members. Their existing website, built using a legacy platform, was not visually appealing, didn’t effectively highlight their key programs, and wasn’t optimized for conversions.

“We needed a website that could reach a wider audience of tech professionals and effectively communicate our mission to create a more inclusive tech industry.”

— Jehron Petty, ColorStack

Solution from Ammo

Ammo partnered with ColorStack to create a website using Webflow that reflected their mission and resonated with their target audience of tech professionals. The new website features a compelling design that highlights their commitment to diversity and showcases the impact of their initiatives.

Conclusion

The result was remarkable. ColorStack’s new website has helped them attract new members and generate excitement for their work. The website has also driven a significant increase in conversions, leading to a 300% increase in sign-ups for their annual online summit. The website’s ability to communicate their mission effectively, its user-friendly design, and its focus on driving conversions helped them reach a broader audience and inspire more people to join their movement.