How Albert Invent Achieved a 24% SEO Boost with a Streamlined Webflow Website

Introduction:

Albert Invent, a global software provider for chemical R&D labs, experienced growing pains with their WordPress website. Their reliance on a single developer hindered their ability to quickly adapt and scale their online presence. They needed a solution that empowered them to make updates, create landing pages, and publish blog posts without relying on external resources.

Solution:

Ammo Studio provided the perfect solution with Webflow. Albert Invent was drawn to Ammo's flexibility, speed, and proven experience in crafting comprehensive website narratives. Ammo's team expertly migrated Albert Invent's existing content to Webflow, ensuring a seamless transition without any downtime or disruption.

Results:

The migration to Webflow yielded immediate and significant improvements for Albert Invent. They experienced a remarkable 24% increase in page rankings for keywords, boosting their online visibility and organic traffic. Peter, in charge of product marketing at Albert Invent, was particularly impressed with the improvements in website speed and SEO performance:

"When the migration was complete and I looked at the performance metrics, I was like, my God! The speed of our website skyrocketed. We immediately saw a massive improvement… From an SEO perspective, having the website properly structured in the back end and properly being crawled by Google and other sites was an immediate benefit."

Beyond the performance gains, the Webflow platform empowered Albert Invent to manage their website content with ease. Peter appreciated the newfound flexibility:

"We immediately saw benefits of being able to go in there and make changes on our own and start utilizing the Ammo team for different development."

Conclusion:

Albert Invent's partnership with Ammo Studio and their transition to Webflow proved to be a resounding success. The new website not only elevated their online presence but also provided them with the agility and control they needed to support their continued growth. Peter's recommendation speaks volumes:

"Webflow can really support any size website… It's great for a smaller company like ourselves where we want to have ad hoc changes or updates to the website, but it can also support huge websites, e-commerce, and all different kinds of functionality. I think the scope of who Webflow supports is pretty limitless."

Ammo Studio's expertise in Webflow development and their commitment to client success enabled Albert Invent to achieve their goals and establish a robust foundation for future growth.