How Bigeye Streamlined Marketing with a Webflow Migration in Under 30 Days

Introduction:

Bigeye, a leading data observability platform, empowers data teams to ensure reliable data pipelines and maintain data quality at scale. With a powerful product and a rapidly growing customer base, Bigeye needed a website that could keep pace with their expansion and provide their team with the agility to iterate and scale their online presence. Their existing website, built on a complex combination of Contentful and Gatsby, presented significant challenges, including slow content updates, complex development processes, and limitations on design flexibility. Bigeye partnered with Ammo to migrate their entire website to Webflow, seeking a solution that would streamline their workflow, enhance performance, and unlock a new level of design freedom.

The Problem:

Bigeye's Contentful and Gatsby setup hindered their marketing team's ability to quickly update and publish content. The complex development process required to make even minor changes created bottlenecks, slowing down their ability to respond to market demands and iterate on their messaging. Furthermore, the existing infrastructure limited their design flexibility, making it difficult to implement creative ideas and maintain brand consistency across their website. Bigeye needed a platform that could empower their team to move quickly, experiment freely, and scale effortlessly. With hundreds of pages and an essential blog, all while driving significant organic traffic, preserving SEO was also paramount.

As Morgan McCarty, Senior Designer at Bigeye, shared in a customer success interview:

"We needed a website that could keep pace with our rapid growth and allow us to make changes more efficiently. Our previous platform on Contentful was a bottleneck for our marketing team."

The Solution:

Ammo undertook a comprehensive migration of Bigeye's website from Contentful and Gatsby to Webflow, meticulously transferring hundreds of pages, including their vital blog. Our team focused on:

• Rapid & Efficient Migration: Leveraging Webflow's powerful CMS and our team's expertise, we executed a swift migration, minimizing downtime and ensuring a seamless transition for Bigeye's users.
• SEO Preservation: Recognizing the importance of Bigeye's organic traffic, we implemented a comprehensive SEO strategy, including meticulous management of title tags, meta descriptions, and redirects, safeguarding their search rankings throughout the migration.
• Custom Lottie Animations: Ammo designed and developed custom Lottie animations, enhancing Bigeye's storytelling and visually communicating the power of their data observability platform in a clear and engaging way. The animations also helped site visitors have a more visually appealing experience, drawing the eye to where attention was needed.
• Unlocking Design Freedom: We empowered Bigeye's team with a "1 of 1", completely custom Webflow design, working closely with their internal design team to ensure brand consistency and create a unique, visually stunning online presence.
• Streamlined Content Management: With Webflow's intuitive CMS, Bigeye's marketing team can now easily create, edit, and publish content without relying on developers, significantly accelerating their content velocity.
• Webflow Training: To ensure long-term success, we provided Bigeye with comprehensive training videos, empowering their team to confidently manage and update their new Webflow website.

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The Result:

The migration to Webflow delivered transformative results for Bigeye:

• Dramatically Improved Website Performance: The Webflow website boasts significantly faster page load speeds, enhancing user experience and contributing to improved search engine rankings.
• Enhanced Agility and Efficiency: Bigeye's marketing team can now update and publish content in minutes, not weeks, enabling them to respond quickly to market changes and iterate on their messaging with ease.
• Limitless Design Flexibility: The custom Webflow design provides Bigeye with complete creative control, allowing them to continuously evolve their website and maintain a cutting-edge brand presence.
• Maintained and Improved SEO: Through meticulous planning and execution, Ammo not only preserved but also improved Bigeye's organic search rankings, driving continued traffic growth.
• Scalability for Future Growth: The Webflow platform provides Bigeye with a solid foundation for future growth, enabling them to easily scale their website as their business expands.

Ongoing Partnership:

Following the successful migration, Bigeye continues to partner with Ammo for ongoing Webflow development and design support through our growth partner package. This ensures that their website remains optimized, secure, and aligned with their evolving business needs.

Conclusion:

Ammo's expertise in Webflow development, SEO, and custom design empowered Bigeye to overcome the limitations of their previous website infrastructure. The migration to Webflow unlocked a new level of agility, design freedom, and scalability, providing Bigeye with a powerful platform to fuel their continued growth.

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