How M13 Migrated 438 Pages in 21 Days with a Streamlined Webflow Website

Introduction:

M13 is an early-stage (seed to Series A) venture capital firm that invests in visionary founders building disruptive software businesses.

The Problem:

M13 was seeking a website that would attract new investors, showcase their portfolio companies, and reinforce their position as a leading venture capital firm. Their existing website, built on Contentful, was complex to manage, not optimized for conversions, and lacked the visual appeal to truly represent their brand and thought leadership. Abigail Snodgrass of M13 explained,

"We needed a website that could showcase our portfolio companies effectively and communicate our investment philosophy to a wider audience of potential investors."

The Solution:

Ammo Studio partnered with M13 to migrate their website to Webflow, creating a custom-designed platform that communicated their value proposition clearly and showcased their portfolio companies effectively. The new website features a modern, professional design that reflects their commitment to backing innovative startups and highlights their expertise in the venture capital space.

The Result:

The results were impressive. M13's new website has increased their online presence, attracting new investors and further solidifying their position as a leader in venture capital. The website's ability to showcase their portfolio companies and their commitment to backing visionary founders has been instrumental in their continued success. After migrating to Webflow, M13 was able to move 10x faster as a team to carry out marketing initiatives. Previously, it would have taken them almost 3 weeks to complete similar tasks, but with the new Webflow site, they successfully migrated over 438 pages in just 21 days. This rapid turnaround was crucial for M13, who had a tight deadline and were eager to move away from their old Contentful platform. With the agility of Webflow, M13 can now accomplish tasks that previously took 3 weeks in just 24 hours or less.