How PlantSwitch Raised $22 Million with a Website That Showcases Their Innovation

Introduction:

PlantSwitch is turning plants into plastic, creating plant-based, biodegradable, and compostable resins that are used to make everything from single-use forks to cosmetic containers to car parts.

The Problem:

PlantSwitch needed a website that would effectively attract new clients and investors, showcasing their innovative and sustainable solutions. Their existing website, built on WordPress, lacked the modern design and functionality to effectively communicate their commitment to sustainability and innovation. Dillon Baxter, Founder of PlantSwitch, explained:

"We needed a website that would clearly communicate our vision for a more sustainable future and attract investors who shared our commitment to innovation."

He added:

"We're in a growing market with a lot of competitors, and we needed a website that could help us stand out."

The Solution:

Ammo Studio partnered with PlantSwitch to create a website using Webflow that reflected their values and communicated their value proposition with clarity and impact. The new website showcases their technology, highlights their unique circular and sustainable supply chain, and emphasizes their commitment to a greener future.

The Result:

The result was a dramatic increase in investor interest and brand awareness, attracting new partners and solidifying PlantSwitch's position as a leader in the bioplastic industry. The website's compelling design and powerful messaging helped them communicate their vision for a more sustainable future. PlantSwitch went on to raise $22 million in funding.