How Sunrise Securities Enhanced Global Presence with Dynamic Localization and Elevated Branding

Introduction

‍Sunrise Coown Technologies GmbH is a fintech company that simplifies investing for retail investors with a mobile-first approach. Their focus on global audiences and user-friendly experiences required a website that could reflect their innovation and professionalism while providing dynamic localization for international visitors. They turned to Ammo to deliver a solution that was scalable, easy to manage, and aligned with their brand goals.

The Problem

‍Sunrise Coown’s previous website made it difficult for their team to quickly update content without involving external IT support. This created inefficiencies and delayed essential changes, such as updating documents or revising copy. Additionally, as a global brand, they needed a site that dynamically adjusted its content based on the visitor's location, ensuring relevance and accessibility for a diverse audience.

"We wanted to be able to update our website ourselves—things like copy, positioning, and documents—without constantly relying on external help. Plus, operating in different regions meant we needed to localize content dynamically to better serve our global audience."
– Thomas Niss, CEO of Sunrise Coown Technologies GmbH

To make matters more complex, they wanted a sleek, professional design that showcased their expertise while maintaining simplicity for day-to-day updates.

The Solution

‍Ammo redesigned Sunrise Coown’s website using Webflow, implementing the following key features:

• Dynamic Localization: Leveraging Webflow’s localization capabilities, the site dynamically adjusted content based on the visitor’s IP address, offering a tailored experience for global audiences.
• Ease of Updates: Built with non-technical users in mind, the new website empowered Sunrise’s team to independently manage and update copy, upload documents, and make other adjustments without needing external assistance.
• Modern Design: The site was reimagined to reflect Sunrise’s professional and innovative brand identity while maintaining simplicity and usability for their audience.

Ammo’s structured project management approach ensured seamless collaboration, clear timelines, and timely delivery, even overcoming time zone challenges with proactive scheduling.

The Result

‍Sunrise Coown’s new website was a game-changer for their business:

• Global Reach: Visitors now enjoy region-specific, localized content based on their location.
• Efficiency: Sunrise’s team can update their site independently, saving time and eliminating reliance on IT support.
• Professional Image: The modern, user-friendly design elevated their brand presence, resonating with global audiences.
• Scalability: The site’s flexibility enables Sunrise to expand their digital capabilities as their needs grow.

Sunrise Coown’s leadership praised Ammo for their expertise, structured approach, and ability to deliver results that exceeded expectations. This project highlights Ammo’s ability to solve complex challenges and empower clients with powerful, flexible solutions.